SUSTAINABILITY & US
Fashion shouldn’t cost the planet and exploit people.
We’re committed to changing what you wear and how we make it.
Complete transparency, respect and no green washing.
PEOPLE BEHIND THE BRAND
800 Indian women wrote their own success stories.
60%
got their first jobs, with us
55%
had just moved to Mumbai from villages
50%
started working after dropping out of school aged 15
40%
care for 3 or more children
now I am in charge
now I am living my dream
now I am a change-maker
now I am a role model
now I am a trend-setter
now I am travelling the world
CONSCIOUS CLOTHING
We've stopped 2 million m2of fabric going into landfill
We're out to prove that fashion can be kinder, using materials that already exist and so less carbon, water and pollution.
The most sustainable option is the one that already exists.
Our saris get second lives, and are transformed into new forms. We mindfully design around their flaws, with the waste chindis being re-used.
WE ARE A SOCIAL BUSINESS
1.6 million hours of fair wages since we started
Business can be made more beautiful by solving human problems. Our focus is on inequality and the environment.
We prefer prosperity over profit, creating a wider type of wealth. All our profits are re-invested in the business, enabling communities to shine.
Our artisans have access to financial, mental health and medical support. They learn English and computing and have after-school facilities for their children.
OUR KEY STRATEGIC PARTNERS
Born from a collaboration, partnering for us is a way of life. We work with all types of companies and individuals around the world. Sharing lets us learn and grow together.
AMAL EMBROIDERIES
ANIMEDH CHARITABLE TRUST
BREMBO
COMMUNITY OUTREACH PROGRAM
FONDAZIONE PIANOTERRA
GUCCI / GUCCI EQUILIBRIUM
KARMANA TRUST
OXFAM
POLITECNICO DI MILANO / FASHION IN PROCESS
RILIEVI
PROACTION
Due to space we have not listed every organization that has contributed to our journey.
You know who you are, and we thank you!
